At Athena, We partner with women-owned and partnership-led businesses to build more valuable companies and prepare for exit, so founders can confidently choose what comes next.

What We Do

Athena Advisory Collective helps women founders and business partnerships grow, scale, and increase the enterprise value of their companies.

Our clients come to us when they want to make smarter decisions, improve performance, and prepare for a future sale or transition. We bring the experience, structure, and strategic clarity that unlocks real results.

Whether you're planning to sell in two years or want to create a company that runs smoothly without you, we guide you through the process with expert advisory, clear priorities, and hands-on support.

Who We Work With

We support women business owners and partnership-led teams who are:

  • Earning between $500K and $50M+ in annual revenue

  • Preparing for growth or an exit event

  • Feeling stretched thin and unclear on next steps

  • Facing leadership or partner alignment challenges

  • Developing leadership capacity and ensuring alignment across the ownership or leadership team

  • Looking for a strategic thought partner who understands the full picture

If you want to grow with intention and lead with confidence, we’re here to help you move forward.

How We Work

We act as your personal board of directors. We bring strategic planning, executive-level support, and implementation that aligns with your long-term goals.

Our Core Services:

  • Strategic Growth and Exit Planning

  • Sales Enablement and Revenue Growth

  • Leadership and Partnership Advisory

  • Fractional Support and Execution


We start with a full picture of where your business stands today and build a custom plan to help you increase its value, improve operations, and move toward the future you want. Our work begins with a Health and Value Assessment to understand the full picture of your business today. Based on those insights, we create a tailored plan to grow enterprise value, optimize operations, and prepare for what’s next.

Take the Health and Value Assessment. It’s a simple way to see how buyer-ready your business is today and where your biggest opportunities lie in the different value drivers of your business.

Not Sure Where to Start?

“Working with Athena has been an amazing experience that has transformed both my personal growth and my business. I started working with them during the pandemic; a time of uncertainty and challenges, and their guidance has been invaluable in helping me navigate not only the economic recovery but also the complexities of scaling my business.”

— Carolyn Seeger, Client

Ready to Grow the Value of Your Business?

Take the Health and Value Assessment, or schedule an Athena Insight Session to uncover what’s holding your business back and how to unlock its next level of value.