Too Much, Too Fast, Too Cheap: Realigning Scope and Price When Client Expectations Shift
Aggie And Cristy ProveHER Aggie And Cristy ProveHER

Too Much, Too Fast, Too Cheap: Realigning Scope and Price When Client Expectations Shift

Every single business owner I know has a story like this. Mine included. You take on a client you’re excited about. The scope is clear. The price feels fair. You’re ready to dive in. But slowly, things shift. You say yes to a few extra meetings. You pick up work that wasn’t originally agreed upon. You want to be helpful. You want to prove your value. You want to be seen as indispensable. Before you know it, you’re carrying a workload double what you priced for and doing it quietly.

This post isn’t theory. It’s a deeply personal reflection on what happens when advisors, consultants, and fractional leaders find themselves overdelivering and underpaid. It includes the wake-up moments, the hidden cost of silence, and the exact steps to reset the relationship with clarity, confidence, and professionalism. Whether you’re in the middle of scope creep or trying to avoid it next time, this is the conversation we all need to have.

Read More
How to Get Found Online: What We Learned from Jade Pruett at Our May Skill Lab
Aggie And Cristy ProveHER Aggie And Cristy ProveHER

How to Get Found Online: What We Learned from Jade Pruett at Our May Skill Lab

In our May Skill Lab, Jade Pruett of HelloSEO broke down what SEO actually looks like in 2025: what works, what doesn’t, and how small businesses can compete in a crowded digital space. From Google Business Profiles to backlinks, page speed, and content strategy, this session was packed with practical insight. Whether you’re trying to attract more qualified leads or just want your business to show up when it matters, this conversation is your roadmap to being found online.

Read More
What We’re Watching: Supply Chain Disruptions, Business Resilience, and the Importance of Planning Ahead
Cristy O'Connor Cristy O'Connor

What We’re Watching: Supply Chain Disruptions, Business Resilience, and the Importance of Planning Ahead

Two weeks ago, Cristy and I attended a WBEC West session focused on the ripple effects of global supply chain disruptions. The speakers, Whitney Luckett of Simko North America and Kyle Henry of Turner Construction, shared insights that reach far beyond their specific industries. Shipping delays, unexpected tariff changes, and rising costs are already impacting construction, retail, manufacturing, and product-based businesses.

The key message was this: we are still not feeling the full impact of the decisions made in recent months. Now is the time to recession-proof your business, review contracts and supply relationships, and plan ahead with intention. Preparation is not about panic. It is about protecting your business before the pressure hits.

Read More
Financial Literacy Isn’t Optional
Accounting, Finance, Skill Up Aggie And Cristy ProveHER Accounting, Finance, Skill Up Aggie And Cristy ProveHER

Financial Literacy Isn’t Optional

When it comes to business finances, too many entrepreneurs treat it like cleaning out the fridge. Something they know they should do but avoid for as long as possible. That was one of the standout metaphors Becky Ezzell used in her financial literacy workshop for our community of business owners, and it landed.

Read More
Is Your Website Helping or Hurting Your Business?
Aggie And Cristy ProveHER Aggie And Cristy ProveHER

Is Your Website Helping or Hurting Your Business?

Your website is often the first handshake your business gives the world. The problem? Most websites aren’t pulling their weight. They're confusing, outdated, or attracting the wrong audience. That’s exactly why we kicked off our first Athena Upskill Session with this question:

Read More
Building a Proactive and Repeatable Recruiting Process
Aggie And Cristy ProveHER Aggie And Cristy ProveHER

Building a Proactive and Repeatable Recruiting Process

A well-structured recruiting process isn’t just about filling positions; it’s about building the right team. Transparency, alignment with values, and a thoughtful candidate experience ensure that you attract and retain top talent. When done right, recruiting strengthens your company culture, enhances your reputation, and sets the foundation for long-term success. By being intentional and strategic, you’re not just hiring employees; you’re investing in the future of your business.

Read More
Exit Readiness: Building a Business That Works for You
Aggie And Cristy ProveHER Aggie And Cristy ProveHER

Exit Readiness: Building a Business That Works for You

Exit readiness matters because nearly 50% of business exits are involuntary, triggered by external crises like health issues, economic downturns, or unexpected buyout offers. Even more staggering, 79% of business owners have no exit plan at all. When you’re not prepared, you risk selling at a discount, losing control, or exiting under stress. Exit readiness isn’t optional—it’s essential.

Read More
Accountability Avoidance in Leadership: Consequences and Solutions
Leadership, Management, Business Aggie And Cristy ProveHER Leadership, Management, Business Aggie And Cristy ProveHER

Accountability Avoidance in Leadership: Consequences and Solutions

When leaders dodge those hard conversations, it sends a loud message—standards don’t really matter. The impact? High performers lose motivation, productivity tanks, and trust breaks down.

If you want a team that’s truly engaged and resilient, accountability is non-negotiable. This isn’t about calling people out; it’s about setting clear expectations and following through.

Hold the bar. Show up for those tough talks. The payoff? A team that knows their contributions count—and that excellence is the standard.

Read More