Skill Lab Recap: Building a LinkedIn Presence That Actually Works, with Natasha Walstra
Natasha joined us to break down how to actually get results on LinkedIn. She shared her journey from cold-calling SDR to LinkedIn strategist, and taught us how to turn our profiles into landing pages, create content that builds trust, and use conversations to grow our networks intentionally.
This isn’t about gaming the algorithm or mass messaging strangers. It’s about building real relationships, showing up with purpose, and using LinkedIn as an extension of how you already do business in real life.
Whether you're building a consulting practice, growing a service-based business, or shifting into thought leadership, this session gives you the strategy and mindset to show up online with more clarity and confidence.
Building Relationships, Not Pipelines: What’s Really Working in 2025
The way we talk about sales is changing.
“Prospecting” and “biz dev” used to signal action, momentum, growth.
Now, for many founders and advisors, those words feel disconnected from how relationships actually get built.
This is not just a language shift. It is a strategy shift.
We have spent the past several months listening closely.
Inside client conversations. Peer groups. Sales teams.
And what we are seeing is clear. The best outreach today is not louder. It is smarter.
Less transactional. More relational.
Built on empathy, relevance, and trust.
This is not a script.
It is a field guide.
A synthesis of what is working now for real people building real businesses in 2025.