From Content Chaos to Consistency: A Practical Marketing Plan for Email and Social Media
Marketing does not usually fail because business owners lack ideas. It fails because there is no clear, consistent plan. In this Athena Skill Lab, Michelle Miller, President of Creativate, shares a practical approach to content planning, email marketing, social media, AI, and building a marketing system your team can actually maintain.
Skill Lab Recap: Are Your Ads Working or Just Burning Cash? with Kris Skavish
Paid ads can accelerate growth, but only when the right foundations are in place. In this Skill Lab with Kris Skavish, we explored what ads can and cannot do, how to budget effectively, and the creative and tracking strategies that turn clicks into real ROI.