From Content Chaos to Consistency: A Practical Marketing Plan for Email and Social Media
Marketing does not usually fail because business owners lack ideas. It fails because there is no clear, consistent plan. In this Athena Skill Lab, Michelle Miller, President of Creativate, shares a practical approach to content planning, email marketing, social media, AI, and building a marketing system your team can actually maintain.
Exit Readiness: How to Build a Business Buyers Can Trust
Learn how to build value before you exit. In this Athena Skill Lab recap, Marla DiCarlo shares what business owners should consider before selling or transitioning their company, including financial readiness, owner dependency, revenue quality, buyer confidence, and a practical 90-day exit readiness plan.
Skill Lab Recap: Certifications Only Work If You Know How to Use Them
Certification can open doors, but only if you know how to use it. In this Skill Lab recap, we break down which certifications matter, when they make sense, and how to turn them into real opportunities.
Skill Lab Recap: Leadership, Conflict, and the Conversations We Avoid
In this Athena Advisory Collective Leadership Skill Lab, Julie Holunga shares practical strategies for managing conflict in the workplace and turning difficult conversations into a strategic advantage. Learn how leaders can avoid the hidden costs of conflict avoidance, improve communication, close the intent–impact gap, and handle challenging conversations with teams, clients, and partners more effectively.